Regional X’pertday: distributors get the latest updates on products

13 February 2018

Roxell has an extensive network of distributors in the Middle East and Africa. They are responsible for the sales, installation and after-sales service of our products in their regions. Roxell supports them by providing local services. And our sales managers Sabri and Tom are always on hand to assist. However, Roxell invited them to a group training session ’closer to home’ in order to provide them with more information.


On 8 February 2018, distributors from the Middle East and Africa met in Abu Dhabi for a commercial training session. New on the agenda was our innovative Natural Beak Smoothing concept. It’s an animal and economically friendly alternative to beak treatments that are stressful for chickens and time-consuming for business owners.

In this part of the world, interest is in animal welfare is growing. Our distributors therefore had a very positive response to this new solution.

Other broiler breeder solutions that were covered include:

  • Koozii®  nests – automatic, communal nests
  • Bridomat™ trough feeding system
  • iQon™ controller – a computer with a touchscreen that controls the feed and drink process in the house

As for our products for broilers, we held a refresher class on our feed, drink and heating systems.

We can now look back on a successful training session with a group of satisfied distributors