Distributor in Malaysia opens a new office to keep up with growth

18 February 2020

In Malaysia, Roxell distributor Poullive SDN BHD has opened a new office. In recent years, Poullive has grown as a result of a successful approach and a driven sales and service team. The number of new projects is rising year after year. An investment in additional space was the logical next step for Poullive, as business is booming for Roxell in Malaysia. A Roxell delegation paid a visit to Poullive to congratulate them on moving into the new building in Kuala Lumpur.


This photo was taken in November in front of Poullive’s new building in Kuala Lumpur. From left to right: Gino Van Landuyt (Roxell Managing Director), Mr KS Yoo (owner of Poullive), Henk Vanderhaeghen (Roxell Operations Director) and Eric Soh (Roxell Malaysia Plant Director). Missing from the photo is Lim Swee Wee (Roxell Area Sales Manager).

Valuable partner in Malaysia
Roxell considers Poullive to be a very valuable partner in its distributor network for responding to the positive market forecasts. The collaboration is going swimmingly and our distributor employs many knowledgeable people. It’s great to see that poultry farmers in Malaysia are viewing Roxell and Poullive as the right partners for taking the next step in their professionalization.
Gino Van Landuyt, Managing Director of Roxell

Market conditions are the basis for good growth

In Malaysia, the per person consumption of poultry and eggs is astonishingly high - 46.6kg of poultry and 19.1kg of eggs per year. There is a large group of consumers and the country wants to be self-sufficient in these products. They are trying to achieve growth by improving their efficiency through increasing professionalism. Upgrading the poultry infrastructure and house systems is an important part of this, along with expanding the specialist knowledge of the farmers.

Roxell wishes Poullive all the best with its continued growth and is looking forward to supporting the projects from the Roxell office in Malaysia.