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A loyal Roxell customer for more than 20 years

Frank de Maat in Waterlandkerkje, the Netherlands, has been running a broiler farm for over 20 years. Sustainability is not a hollow phrase to him.

Roxell, sustainable and solid solutions

The poultry farm consists of 2 houses. The first house, 75 m by 18 m, was installed by De Jaeger in 1991.  It accommodates around 29,000 broilers.

Frank is eager to keep up with the latest developments, so the house was subsequently equipped with the new Roxell drinking lines (Swii’Flo®). As a Roxell ambassador, Frank is always prepared to implement new feeding systems.   This house was the first where Roxell's new broiler pan was installed.

In 2001, the farm was expanded with the construction of a second house (70 m by 18 m). This enabled production to be doubled, creating additional space for another 27,000 broilers. The house features 4 feeding lines (HaiKoo®) and 5 drinking lines (SparkCup).

Quality has its price

"There's no such thing as a free lunch. All aspects of our operations and production have an impact on the cost. That's why I try to make the right choices and to invest wisely in sustainable solutions, covering bedding material, ventilation, heating through to feed and feeding systems.

I consider Roxell to be the highest quality and most experienced market player for my business.  The Roxell feeding systems are perfectly adapted to the behaviour of the broilers, which results in optimal feed intake, excellent evolution of the flock, and improved feed conversion."

At the cutting edge

The poultry industry has gone through a tremendous evolution in terms of product innovations. Now, more than ever, it is crucial to keep the finger on the pulse.

“The key challenge for each poultry farmer is to bring down production costs, which makes the difference between loss and profit", says Frank de Maat.

Everything stands or falls with the right choice of materials, experience and knowledge to take appropriate action at the right time.

For the equipment of his house, the poultry farmer is advised to take a long-term perspective. While some systems may seem more interesting in terms of price, they need to be replaced more often, involving additional work and costs.

Moreover, Frank daily carries out 2 or 3 inspection rounds of his house.  This allows early detection of suspect signals and remedial action to be taken where necessary.

Frank de Maat resolutely opts for quality, sustainability and efficient management.