Home About Roxell News A chat with the inventor of the Natural Beak Smoothing concept

A chat with the inventor of the Natural Beak Smoothing concept
31-05-2017

Roxell has introduced the Natural Beak Smoothing concept to solve a challenging issue for poultry farmers—beak treatment.  Yousef Daoud, Product Manager Broiler Breeders at Roxell explains the added value of this new solution.

Where does the idea of a Natural Beak Smoothing come from?
At Roxell, we believe we should use nature as a reference to develop new feeding solutions. The Natural Beak Smoothing concept is based on the hooves of wild horses. Wild horses maintain their own hooves by moving many kilometers a day across a variety of surfaces. This keeps their hooves in good condition as the movement across abrasive surfaces wears (‘trims’) the hooves on a continuous basis. This animal behavior and the design of Roxell’s feeding system for broiler breeders go hand in hand.

How do poultry farmers treat the beaks of birds now?

The known methods, trimming in hatchery or debeaking on farm, are relatively laborious and time consuming. For many farmers, cosmetic treatments are a necessary evil with many risks. The biggest concerns relate to mechanical hot blade debeaking which causes stress in birds and has an impact on their performance in the production cycle. Making an open wound where bacteria can enter freely could cause infections, resulting in an increased mortality. These beak treatments are preventive measures to reduce damage caused by injurious pecking, such as feather pecking, vent pecking and cannibalism, thus improving livability and uniformity of the flock.

What about the animal welfare?

The welfare of birds increasingly gains importance in the poultry industry, resulting in banning cosmetic treatments. Animal welfare standards vary significantly from country to country. Recent developments in certain countries indicate that beak treatment of broiler breeders and laying hens is—or will be—forbidden in the near future. Roxell’s Natural Beak Smoothing concept meets these specific market demands and animal welfare regulations.

Natural Beak Smoothing: Feeding and beak smoothing at the same time?

The design of the feeding system features a rough structured bottom pan, so beak growth is controlled continuously while the birds are fed. This new solution guarantees bird performance, feed savings and compliance with animal welfare regulations; and it prevents stress on the birds. The new bottom pan can be installed in a rearing and production house for broiler breeders.

More than five years of development and testing resulted in this innovative product that was presented on international exhibitions in a black box to experience the Natural Beak Smoothing of Roxell.

What are the results of the tests?

Today more than 150 000 broiler breeders (males and females) are currently eating from the Natural Beak Smoothing pan, both in rearing and production farms. After every test flock Roxell invited the breeding companies and integrations to measure the results and to check the shape of the beak. Flock after flock the experts confirmed the well-shaped beak and the impact on the performance of the birds in terms of feed saving (3g per bird per day), less mortality (2%) and a better fertility. And last but not least, there is a saving of the costs of traditional treatments which aren’t needed anymore.

Briefly, the Natural Beak Smoothing concept exemplifies Roxell’s commitment to taking the lead to provide a high-quality, durable solution for new market trends and upcoming animal welfare regulations.

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