Home About Roxell The company

About Roxell

The company
  • ROXELL, located in Maldegem, Belgium, is the worldwide leader in automatic feeding and drinking systems for the poultry and pig industry. 
  • Our success and reputation are based on our distinct product innovations, a sound investment policy and the talent and dedication of our 230 employees and more than 150 distributors all over the world.
  • With sales of 82 million Euro and an excellent profitability, ROXELL is an important business unit of CTB (with a turnover of 1 billion Dollar). 


  • Back 1967 Forrest Lee Ramser and Howard Brembeck, founders of  Chore-Time in the USA, established a subsidiary in Belgium. They were convinced that the European poultry and livestock industry too would benefit from their inventions: the first feeding pan for broilers and the axe-less auger.


  • Two years later they exchanged the rented warehouse in Sijsele with a new factory in Maldegem including an own development department. As of then many new products for poultry as well as for pigs were introduced to the market on a regular basis.
  • In 1990 the company changed its name and became world renowned as Roxell.
  • In the past 45 years Roxell introduced 33 new systems, not taking in consideration the adaptations to existing products. Many of these systems initiated trends or became standards in the industry: Minimax, Optimax, Hoxline, Bridomat, KiXoo, Vitoo. Roxell expects at least as much from its recently introduced innovations like HaiKoo, LaïCa and PooLaï. The company is considered worldwide an authority in the field of feeding and drinking systems for broilers and breeders.
  • Today Roxell has 13 500 m² of buildings including a production facility that is considered as the best equipped in the industry. The company employs 200 people. The Roxell range is exported to 85 countries and supported by more than 150 distributors.


Our mission
  • Be the worldwide leader in feeding and drinking systems
  • Innovate products and processes continuously
  • Passion people to create customer delight




Ethical business practices
  • Integrity is one of the core values of Roxell. All employees of Roxell, as a subsidiary of CTB, and all our business partners are expected to conduct themselves in accordance with the highest legal, moral and ethical standards. Here you can download our  Pocket Guide to ethics and business conduct for business partners and the full version of our Business Conduct Policy.